KidsGames Blog

Growing a mobile game, in practice

Field notes for mobile game developers: user acquisition and ASO, monetization and game economy, retention and LiveOps. No fluff — only what we run ourselves as a publisher.

Great games need more creatives: one gameplay recording turned into many ad creatives

MarketingSeptember 8, 20265 min read

93 creatives vs 37: why one good ad is not the finish line

Moloco studied 55 mobile games: the ones that broke out after launch used 93 creatives in their first year versus 37 for the rest — and shipped almost half of them months after release. What that means for mobile game marketing, and how not to stop after the first failed tests.

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Game designSeptember 4, 20266 min read

A new game doesn't need a new mechanic

Player interest doesn't come from the number of mechanics. We break down Meccha Chameleon and ReStory and pull out practical takeaways for mobile game development: how to test a new mechanic on a prototype and how not to mistake depth for clumsy controls.

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Seasonal Events: obby character running from an autumn pumpkin route onto a winter ice track

LiveOpsSeptember 1, 20267 min read

Seasonal events without big updates

How a small team can ship a seasonal event on familiar mechanics, lift player retention, and test cosmetic monetization — without rebuilding the game. Four seasonal ideas, real case studies, and a launch checklist.

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